Strong, weak, and latent ties and the impact of new media

Strong, weak, and latent ties and the impact of new media
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DOI:
10.1080/01972240290108195
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发表时间:
2002-10-01
影响因子:
3.5
通讯作者:
Haythornthwaite, C
Haythornthwaite, C
中科院分区:
管理学3区
文献类型:
--
作者:
Haythornthwaite, C

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本文认为,考虑传播者之间的联系的强度可以帮助调和不同的结果对社会关系的新媒体的影响。从研究文献和作者的研究中可以看出,在联系紧密的地方,传播者可以相互影响,以适应和扩大他们对媒体的使用,以支持对他们的联系很重要的交流,但在联系薄弱的地方,传播者依赖于共同的、组织上建立的传播手段和他人建立的协议。由于媒体的这种差异化使用,一种新的媒体为以前没有联系的其他人提供了沟通的手段和机会,这将对弱关系和弱关系网络产生积极影响,特别是通过奠定潜在关系(技术上存在但尚未激活的关系)的基础设施,并为弱关系提供发展和加强的机会。一种新的媒介也可能对关系紧密的配对产生积极影响,因为它增加了另一种沟通手段,支持了配对的沟通需求和任务。然而,当一种新的媒介取代了一种以前常见的通信手段时,弱联系对常见媒介的依赖使得弱联系网络非常容易解体。相比之下,强关系网络通过多种关系和多种媒体建立联系,在变化的条件下可以预期会更加强大。
This article argues that consideration of the strength of ties between communicators can help reconcile disparate results on the impact of new media on social relations. It is argued from the research literature and studies by the author that where ties are strong, communicators can influence each other to adapt and expand their use of media to support the exchanges important to their tie, but where ties are weak, communicators are dependent on common, organizationally established means of communication and protocols established by others. Due to this differential use of media, a new medium that adds means and opportunities for previously unconnected others to communicate will have positive effects on weak ties and weak-tie networks, in particular by laying an infrastructure of latent ties (ones that exist technically but have not yet been activated), and providing an opportunity for weak ties to develop and strengthen. A new medium may also have positive effects on strongly tied pairs where it adds another means of communicating and supports the communication needs and tasks of the pair. However, where a new medium replaces a former, common means of communication, the dependence of weak ties on a common medium makes weak-tie networks highly susceptible to dissolution. In contrast, strong-tie networks, with their connections via multiple relations and multiple media, can be expected to be more robust under conditions of change.