COVER STORYThe washing machine that ate my sari---mistakes in cross-cultural design
COVER STORYThe washing machine that ate my sari---mistakes in cross-cultural design
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封面故事吃了我纱丽的洗衣机——跨文化设计中的错误
DOI：
10.1145/1456202.1456209
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发表时间：
2009
期刊：
影响因子：
--
通讯作者：
Sarit Arora
中科院分区：
文献类型：
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作者：
A. Chavan;D. Gorney;B. Prabhu;Sarit Arora
巴西贫民窟低收入居民也需要改变自己的方式。新兴市场的概念通常过于笼统，无法围绕其设计产品，有时即使目标市场只是一个国家。因此，设计师经常将财富金字塔分成适合其目标市场的部分：
The Need For Companies To Change Their Ways ent from those of lower-income residents of Brazil’s favelas. The concept of emerging markets is usually too general to design a product around, sometimes even if the target market is just one country. So designers often segment the wealth pyramid into slices that fit their target market: