Deciding online and offline sales strategies when service industry customers express fairness concerns
Deciding online and offline sales strategies when service industry customers express fairness concerns
复制标题
当服务行业客户表达公平担忧时，决定线上和线下销售策略
DOI：
10.1080/17517575.2019.1709665
复制
发表时间：
2019-12-30
影响因子：
4.4
通讯作者：
Liu, Wei
中科院分区：
文献类型：
--
作者：
Yang, Liu;Zheng, Yuan-Yuan;Liu, Wei
近年来，客户获取产品的渠道范围普遍扩大。Smart-X系统在定价策略中扮演着至关重要的角色，因为对公平的担忧可能会对价格产生重大影响。当顾客在BM商店有顾虑时，公司被诱导降低商店的产品价格，导致总利润减少。当客户没有公平考虑时，公司最好是在双渠道运营。此外，我们还证明了服务成本系数的范围是存在的，在一定范围内，这些系数可能会抑制企业提升服务水平。
In recent years the range of channels for customers to acquire products has generally expanded. The Smart-X system plays an essential role in pricing strategies, as fairness concerns could impact the price significantly. When customers in the BM store have concerns, the firm is induced to lower product price in the store, resulting in total profit reduction. When customers do not have fairness concerns, it is always better for the firm to operate in dual channels. Additionally, we demonstrate that a range of service cost coefficients exist, and, within certain ranges, these may inhibit the firm from upgrading service levels.