Ranking versus reputation: perception and effects of search result credibility
Ranking versus reputation: perception and effects of search result credibility
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DOI：
10.1080/0144929x.2017.1381166
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发表时间：
2017-01-01
影响因子：
3.7
通讯作者：
Unkel, Julian
中科院分区：
文献类型：
--
作者：
Haas, Alexander;Unkel, Julian
搜索引擎在互联网用户搜索信息时起着关键作用。绝大多数用户都受到搜索引擎结果页面（SERP）上给定排名的严重影响。在这项研究中，N = 222大学生的任务是告知自己在南亚的工作条件的基础上给定的SERP。除了在SERP上的排名外，还有两个可信度线索-网站类型（新闻网站，企业网站，研究机构和私人博客）和搜索结果中提到的主要信息来源（科学研究与企业发言人）-是不同的。两个研究目标进行了检查：排名和可信度线索的影响，对搜索结果的评价;和排名和可信度线索的选择效果。可信度线索对搜索结果可信度的感知有很大的影响。如果搜索结果链接到信誉良好的网站或提到中立的主要信息来源，学生们的可信度更高。我们还发现，网站的类型和信息的主要来源之间的交互作用。然而，参与者的选择主要受到排名的影响。这种差异的原因进行了讨论。
Search engines play a key role for Internet users when searching for information. The vast majority of users are heavily influenced by the given ranking on the search engine results page (SERP). In this study, N = 222 university students were tasked to inform themselves about the working conditions in South Asia on the basis of given SERPs. Besides the ranking on the SERP, two credibility cues - the type of the website (news site, corporate website, research institute, and private blog) and the primary source of information mentioned in the search result (scientific study vs. corporate spokesperson) - were varied. Two research objectives were examined: the influence of the ranking and the credibility cues on the evaluation of search results; and the effect of both ranking and credibility cues on the selection. Credibility cues had a strong influence on the perception of the search results' credibility. Students rated the credibility higher if search results linked to reputable websites or mentioned a neutral primary source of information. We also find an interaction effect between the type of website and the primary source of information. However, participants' selection was mainly influenced by the ranking. Reasons for this discrepancy are discussed.