A review of social roles in green consumer behaviour
A review of social roles in green consumer behaviour
复制标题
绿色消费行为中的社会角色综述
DOI：
10.1111/ijcs.12865
复制
发表时间：
2022
影响因子：
9.9
通讯作者：
Chen Zhi
中科院分区：
文献类型：
--
作者：
Xiao Jing;Yang Zhi;Li Zhen;Chen Zhi
尽管从社会角度研究绿色消费者行为（GCB）的广泛兴趣和快速增长，相关的文章已经在一个零碎的方式，并缺乏在GCB的社会角色的审查。此外，研究重点可能与数字技术的影响不同。因此，本研究通过对439篇以社会角色为研究对象的GCB文章的回顾，采用定量和定性分析相结合的方法，对GCB的理论、社会因素、研究主题和研究趋势进行了概括，并特别强调了传统语境和数字语境下GCB研究的差异。调查结果表明，自2014年以来，GCB领域经历了指数级增长。主观规范、社会影响、文化、营销影响和社交媒体影响是GCB的主要驱动力。确定了八个研究课题，其中计划行为理论（TPB）和消费价值理论（TCV）课题保持较高热度。此外，在传统语境下，学者们更倾向于使用宏观社会因素（如政策和文化）来预测政府公民行为。相比之下，信号理论和承诺-信任理论在信任至关重要的数字环境中受到了更多的关注。在数字背景下，对在线平台和绿色酒店的研究兴趣最近有所增加。进一步确定了差距和未来研究的建议方向。
Despite the broad interest and rapid increase in studying green consumer behaviour (GCB) from a social perspective, related articles have been presented in a piecemeal fashion and have lacked a review of social roles in GCB. Additionally, the research focus may differ from the influence of digital technology. Therefore, this study draws on a review of 439 GCB articles that focus on social roles and utilizes both quantitative and qualitative analyses to provide a general picture oftheories,social factors,research topicsandtopic trendswith a specific emphasis on the research differences betweenthe traditional and digital contexts. The findings indicate that the GCB field has experienced exponential growth since 2014. Subjective norms, social influence, culture, marketing influence and social media influence are the main drivers of GCB. Eight research topics are identified, among which topics on the theory of planned behaviour (TPB) and the theory of consumption values (TCV) maintained high popularity. Furthermore, the TPB is more prevalent in the traditional context in which scholars prefer to predict GCB using macrosocial factors, such as policy and culture. In comparison, signal theory and commitment‐trust theory have received more attention in the digital context in which trust is vital. Research interests in online platforms and green hotels have recently increased in the digital context. Gaps and suggested directions for future studies are further identified.