Using Community-Based Participatory Research Methods to Reach Women With Health Messages: Results From the North Carolina BEAUTY and Health Pilot Project
Using Community-Based Participatory Research Methods to Reach Women With Health Messages: Results From the North Carolina BEAUTY and Health Pilot Project
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DOI：
10.1177/1524839903259497
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发表时间：
2005-04-01
影响因子：
1.9
通讯作者：
Katz, Mira
中科院分区：
文献类型：
--
作者：
Linnan, Laura A.;Ferguson, Yvonne Owens;Katz, Mira
这项试点研究采用基于社区的参与性研究方法，从两家美容院招募和培训五名持照美容师，向顾客传递健康促进信息。造型师参加了为期 4 小时的研讨会，以培养传递有针对性的健康信息的技能。沙龙中的教育展示强化了这些信息。定性和定量方法评估了干预后立即和 12 个月时客户的满意度、改变准备程度以及自我报告的健康行为变化。训练有素的造型师表示，在为期 7 周的试点结束后，他们将继续传递健康信息； 81% 的顾客阅读了教育展示，86% 的顾客与他们的美容师讨论了“为您带来教育和理解”项目。 12 个月时，55% 的顾客表示，由于与美容师的交谈，他们的健康状况发生了变化。经常与美容师谈论健康问题的顾客也报告说，自我报告的行为改变的比例更高。看来，经过培训的持照美容师可以有效地向顾客宣传健康信息。
This pilot study used a community-based participatory research approach to recruit and train five licensed cosmetologists from two beauty salons to deliver health promotion messages to their customers. Stylists attended a 4-hr workshop to develop skills for delivering targeted health messages. Educational displays in the salons reinforced these messages. Qualitative and quantitative methods assessed satisfaction, readiness to change, and self-reported health behavior changes in customers immediately postintervention and at 12 months. Trained stylists reported they would continue delivering health messages after the 7-week pilot was completed; 81% of customers read the educational displays, and 86% of customers talked with their cosmetologist about the Bringing Education and Understanding to You Project. At 12 months, 55% of customers reported making changes in their health because of the conversations they had with their cosmetologist. Customers who spoke more often with their cosmetologists about health also reported a higher percentage of self-reported behavior changes. It appears that trained licensed cosmetologists are effective in promoting health messages to their customers.