Media ethics: from corporate governance to governance, to corporate social responsibility
Media ethics: from corporate governance to governance, to corporate social responsibility
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媒体道德：从公司治理到治理，再到企业社会责任
DOI：
10.1515/comm.2004.004
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
L. Liedekerke
中科院分区：
文献类型：
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作者：
L. Liedekerke
这一贡献围绕三个概念发展了一种媒体伦理，这些概念借鉴自商业伦理世界：公司治理、善治和企业社会责任。公司治理侧重于帮助解决公司所有者和控制人之间存在的代理问题的内部和外部机制。本文认为，公司治理的内部机制在媒体世界中是有用和重要的，迄今为止被媒体监管机构相对忽视。良好的治理是一个宽松得多的术语。我们建议将这一概念保留到媒体监管的政治方面（媒体是民主国家的第四股力量）。在哈钦斯委员会撰写的报告中，可以找到媒体善治的基本理念。寻找尽可能最好的治理结构，帮助我们实施哈钦斯委员会制定的基本原则，构成了现代民主国家媒体监管的大部分内容。企业社会责任（CSR）是一个比良好治理更宽松、更广泛的概念。这一贡献超越了媒体的政治方面，并侧重于媒体对身份和群体形成的影响。我认为，媒体在后现代社会的影响可能非常大，这证明了一种不同类型的媒体监管是合理的，在这种监管中，内容监管发挥着更大的作用
This contribution develops a media ethic around three notions, borrowed from the world of business ethics: corporate governance, good governance and corporate social responsibility. Corporate governance focuses on the internal and external mechanisms that help solve the agency problem that exists between owners and controllers of the firm. Here, it is argued that internal mechanisms for corporate governance are useful and important in the world of the media and have so far been relatively neglected by media regulators. Good governance is a much looser term. We propose to reserve this concept for the political side of media regulation (media as the fourth power in a democracy). The basic ideas about what good governance entails for the media can be found in the report written by the Hutchins Commission. Looking for the best possible governance structures that help us implement the basic principles laid out by the Hutchins Commission forms the bulk of media regulation in modern democracies. Corporate social responsibility (CSR) is an even looser and broader concept than good governance. This contribution goes beyond the political side of the media and focuses on the impact of the media on identity and group formation. I will argue that the impact of the media in a post-modern society is potentially very large and that this justifies a different type of media regulation in which content regulation has a much bigger part to play