When choice is demotivating: Can one desire too much of a good thing?
When choice is demotivating: Can one desire too much of a good thing?
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DOI：
10.1037//0022-3514.79.6.995
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发表时间：
2000-12-01
影响因子：
7.6
通讯作者：
Lepper, MR
中科院分区：
文献类型：
--
作者：
Iyengar, SS;Lepper, MR
目前的心理学理论和研究肯定了拥有个人选择的积极情感和动机后果。这些发现导致了一种流行的观点，即选择越多越好，即人类管理选择的能力和人类对选择的渴望是无限的。来自三项实验研究的发现彻底挑战了这一隐含的假设，即拥有更多的选择必然比拥有更少的选择更能激发内在的动力。这些实验在实地和实验室环境中进行，表明人们更有可能购买美食果酱或巧克力，或者在提供6个选择的有限阵列时，而不是更广泛的24或30个选择时，进行可选的课堂论文作业。此外，参与者实际上对他们的选择更满意，当他们最初的选择有限时，他们写的文章更好。对未来研究的意义进行了讨论。
Current psychological theory and research affirm the positive affective and motivational consequences of having personal choice. These findings have led to the popular notion that the more choice, the better-that the human ability to manage, and the human desire for, choice is unlimited. Findings from 3 experimental studies starkly challenge this implicit assumption that having more choices is necessarily more intrinsically motivating than having fewer. These experiments, which were conducted in both field and laboratory settings, show that people are more likely to purchase gourmet jams or chocolates or to undertake optional class essay assignments when offered a limited array of 6 choices rather than a more extensive array of 24 or 30 choices. Moreover, participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. Implications for future research are discussed.