A mixed-methods study of young adults' receptivity to using Facebook for smoking cessation: if you build it, will they come?
A mixed-methods study of young adults' receptivity to using Facebook for smoking cessation: if you build it, will they come?
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DOI：
10.4278/ajhp.130326-qual-128
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发表时间：
2015-03
期刊：
影响因子：
--
通讯作者：
Prochaska JJ
中科院分区：
文献类型：
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作者：
Ramo DE;Liu H;Prochaska JJ
确定年轻人是否对Facebook戒烟干预感兴趣，并告知这种干预的设计。混合方法。美国各地的参与者都是通过Facebook招募的。年龄在18到25岁之间，在过去一个月里至少吸过一次烟的年轻人。参与者（N=570）完成了一项关于烟草和社交媒体使用的在线调查。30名调查完成者的一个子集，按照戒烟动机分层，同意通过在线聊天参加一个结构化的采访。主题是使用扎根理论确定的。约三分之一（31%）的受访者表示，他们希望通过Facebook获得戒烟帮助。那些在过去一年中有过戒烟尝试的人（χ2=16.0, p<.001），以及以前使用过互联网帮助戒烟的人（χ2=6.2, p=.013），对使用Facebook戒烟的兴趣更大（χ2=75.2, p<.001）。在定性访谈中，社会支持和便利性被确定为Facebook干预的优势；隐私是主要的问题。Facebook上近三分之一的年轻成年吸烟者表示有兴趣使用Facebook戒烟。尊重隐私并为戒烟准备量身定制的社交媒体方法可能会最大限度地提高参与度。
To determine whether young adults are interested in a Facebook intervention for smoking cessation and to inform the design of such an intervention. Mixed-methods. Participants throughout the United States were recruited through Facebook. Young adults age 18 to 25 who had smoked at least once in the past month. Participants (N=570) completed an online survey of tobacco and social media use. A subset of 30 survey completers, stratified by motivation to quit smoking, agreed to participate in a structured interview over online chat. Themes were identified using grounded theory. About a third of the full sample (31%) reported they would want to get help to quit smoking using Facebook. Interest in using Facebook to quit was greater among those more motivated to quit (χ2=75.2, p<.001), who had made a quit attempt in the past year (χ2=16.0, p<.001), and had previously used the Internet for assistance with a quit attempt (χ2=6.2, p=.013). In qualitative interviews, social support and convenience were identified as strengths of a Facebook intervention; while privacy was the main issue of concern. Nearly one in three young adult smokers on Facebook expressed interest in using Facebook for quitting smoking. Social media approaches that respect privacy and tailor to readiness to quit are likely to maximize participation.