Preference for gain- or loss-framed electronic cigarette prevention messages
Preference for gain- or loss-framed electronic cigarette prevention messages
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DOI：
10.1016/j.addbeh.2016.06.015
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发表时间：
2016-11-01
影响因子：
4.4
通讯作者：
Krishnan-Sarin, Suchitra
中科院分区：
文献类型：
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作者：
Kong, Grace;Cavallo, Dana A.;Krishnan-Sarin, Suchitra
背景：需要有效的电子烟预防信息来应对电子烟在年轻人中日益普及/使用的情况。我们研究了青少年和年轻人对电子烟预防信息的偏好，这些信息强调收益（例如，不使用电子烟可以省钱）或损失（例如，使用电子烟可以花钱）。方法：通过对康涅狄格州两所初中、四所高中和一所大学（N = 5405）的调查，我们评估了学生对与以下四个主题相关的收益或损失框架电子烟预防信息的偏好：财务成本、健康风险、成瘾潜力、以及吸烟者的社会标签。我们还评估了对每个消息框架主题的偏好是否因性别、学校水平、香烟使用状况和电子烟使用状况而异。我们还研究了从不使用电子烟的人对信息框架的偏好是否因香烟和电子烟易感性状况而异。结果：总体而言，与健康风险、成瘾潜力和吸烟者社会标签相关的信息主题更倾向于损失框架，而与财务成本相关的信息主题更倾向于收益框架。逻辑回归分析显示，1）相对于男性，女性在所有主题上都更喜欢损失框架信息；2）相对于从不使用电子烟，终生电子烟使用者更喜欢损失框架的健康风险和社会标签信息；3）相对于大学生，高中生更喜欢收益框架的社会标签信息。对消息框架的偏好并不因香烟或电子烟的易感性而不同。结论：对消息框架的偏好因主题和个人特征而异。这项形成性研究可以为构建有说服力的电子烟预防信息提供信息。 (C) 2016 年由爱思唯尔有限公司出版。
Background: Effective electronic cigarette (e-cigarette) prevention messages are needed to combat the rising popularity/uptake of e-cigarettes among youth. We examined preferences for e-cigarette prevention messages that either emphasized gains (e.g., You save money by not using e-cigarettes) or losses (e.g., You spend money by using e-cigarettes) among adolescents and young adults.Methods: Using surveys in two middle schools, four high schools, and one college in CT (N = 5405), we assessed students' preferences for gain- or loss-framed e-cigarette prevention messages related to four themes: financial cost, health risks, addiction potential, and social labeling as a smoker. We also assessed whether preferences for each message framing theme differed by sex, school level, cigarette-use status, and e-cigarette use-status. We also examined whether preference for message framing differed by cigarette and e-cigarette susceptibility status among never e-cigarette users.Results: Overall, loss-framing was preferred for message themes related to health risks, addiction potential, and social labeling as a smoker, whereas gain-framing was preferred for message themes related to financial cost. Logistic regression analyses showed that 1) females preferred loss-framed messages for all themes relative to males, 2) lifetime e-cigarette users preferred loss-framed health risks and social labeling messages relative to never users, and 3) high school students preferred gain-framed social labeling messages relative to college students. The preference for message framing did not differ by cigarette or e-cigarette susceptibility.Conclusions: Preference for message framing differed by themes and individual characteristics. This formative research could inform the construction of persuasive e-cigarette prevention messages. (C) 2016 Published by Elsevier Ltd.