Not Funny? The Effects of Factual Versus Sarcastic Journalistic Responses to Uncivil User Comments
Not Funny? The Effects of Factual Versus Sarcastic Journalistic Responses to Uncivil User Comments
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DOI：
10.1177/0093650216671854
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发表时间：
2020-08
影响因子：
6.2
通讯作者：
Marc Ziegele;Pablo Jost
中科院分区：
文献类型：
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作者：
Marc Ziegele;Pablo Jost
新闻网站用户评论中的不文明行为是网络参与的一个重要问题。以前的研究表明，新闻媒体应该通过互动式地缓和不文明的帖子并要求作者更文明地讨论来解决这个问题。我们认为，这种互动式评论节制以及对不文明评论的不同反应风格（即，事实与讽刺）不同地影响观察者对讨论气氛、新闻媒体的可信度、其报道的质量以及最终观察者参与讨论的意愿的评价。一项在线实验的结果表明，对不文明评论的事实反应通过暗示一种深思熟虑的讨论氛围间接提高了参与率。相比之下，讽刺性的回应间接降低了参与率，因为这降低了新闻媒体的可信度和报道的质量。然而，讽刺的回答增加了讨论的娱乐价值。
Incivility in user comments on news websites has been discussed as a significant problem of online participation. Previous research suggests that news outlets should tackle this problem by interactively moderating uncivil postings and asking their authors to discuss more civilized. We argue that this kind of interactive comment moderation as well as different response styles to uncivil comments (i.e., factual vs. sarcastic) differently affect observers’ evaluations of the discussion atmosphere, the credibility of the news outlet, the quality of its stories, and ultimately observers’ willingness to participate in the discussions. Results from an online experiment show that factual responses to uncivil comments indirectly increase participation rates by suggesting a deliberative discussion atmosphere. In contrast, sarcastic responses indirectly deteriorate participation rates due to a decrease in the credibility of the news outlet and the quality of its stories. Sarcastic responses however increase the entertainment value of the discussions.