Mobile Phone Surveys: Empirical Findings from a Research Project
Mobile Phone Surveys: Empirical Findings from a Research Project
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手机调查:研究项目的实证结果
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发表时间:
2010
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通讯作者:
Elisabeth Mardian
中科院分区:
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作者:
Sabine Haeder;Iris Lehnhoff;Elisabeth Mardian
The growing number of mobile-only households across Europe and in Northern America is at present one of the key challenges for survey research. So far, frames for telephone survey sampling include only landline phone numbers. But in future landline phone surveys and mobile phone surveys will have to be combined. However, at present there are a lot of practical questions unsolved. In this paper we want to present some fi ndings of a recent research project where we recruited individuals for an experimental mobile phone panel. Our main objective was to study their response behavior. In the fi rst chapter we explain the motivation for our research. Then we describe the fi eldwork of our study in detail to show which efforts are necessary to conduct a mobile phone survey. In the third chapter we show some fi ndings on the response behavior of the panelists. Finally, we give an outlook on future telephone surveys where the dual frame approach will become the usual method.
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