Reactions of Chinese adults to warning labels on cigarette packages: A survey in Jiangsu Province
Reactions of Chinese adults to warning labels on cigarette packages: A survey in Jiangsu Province
复制标题
DOI：
10.1186/1471-2458-11-133
复制
发表时间：
2011-02-25
影响因子：
4.5
通讯作者：
Zhou, Minghao
中科院分区：
文献类型：
--
作者：
Qin, Yu;Wu, Ming;Zhou, Minghao
背景资料：方法：2008年在江苏省两个城市招募了18岁及以上的被试，共876名被试进行了面对面访谈。研究人员向参与者展示了香烟包装上的六种警告标签。其中包括一个旧的中国标签，一个在中国市场使用的新标签，一个中国海外标签和三个外国品牌标签。结果：与旧的中文标签相比，更高比例的参与者认为新标签提供了明确的吸烟危害信息（31.2%比18.3%）。与旧标签相比，参与者不太可能给包装上有新标签的香烟（25.2%对20.8%）。与国际标签相比，这些比例更高。总体而言，26.8%的参与者会根据旧标签的信息戒烟，31.5%的人会根据新标签戒烟。结论：新旧中文警示标签在该人群中效果不佳。
Background: To compare reactions to warning labels presented on cigarette packages with a specific focus on whether the new Chinese warning labels are better than the old labels and international labels.Methods: Participants aged 18 and over were recruited in two cities of Jiangsu Province in 2008, and 876 face-to-face interviews were completed. Participants were shown six types of warning labels found on cigarette packages. They comprised one old Chinese label, one new label used within the Chinese market, and one Chinese overseas label and three foreign brand labels. Participants were asked about the impact of the warning labels on: their knowledge of harm from smoking, giving cigarettes as a gift, and quitting smoking.Results: Compared with the old Chinese label, a higher proportion of participants said the new label provided clear information on harm caused by smoking (31.2% vs 18.3%). Participants were less likely to give cigarettes with the new label on the package compared with the old label (25.2% vs 20.8%). These proportions were higher when compared to the international labels. Overall, 26.8% of participants would quit smoking based on information from the old label and 31.5% from the new label. When comparing the Chinese overseas label and other foreign labels to the new Chinese label with regard to providing knowledge of harm warning, impact of quitting smoking and giving cigarettes as a gift, the overseas labels were more effective.Conclusion: Both the old and the new Chinese warning label are not effective in this target population.