You are who you watch: Identification and transportation effects on temporary self-concept
You are who you watch: Identification and transportation effects on temporary self-concept
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DOI：
10.1080/15534510.2010.490672
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发表时间：
2010-01-01
期刊：
影响因子：
1.7
通讯作者：
Green, Melanie C.
中科院分区：
文献类型：
--
作者：
Sestir, Marc;Green, Melanie C.
身份和交通被认为是媒介消费对消费者影响的主要调节因素。一项研究（N = 118）检验了媒介消费者在“真实世界”生活中识别和运输对媒介概念激活的影响。结果表明，在高度识别的条件下，参与者在自我概念中暂时表现出电影片段中角色所显示的特征特征的激活增加。虽然不一致，但也获得了支持交通运输类似作用的证据。这些发现表明，媒体人物所表现出的特征可能会溢出到观众的自我概念中，而识别和运输似乎在这种增加的激活中起着重要作用。
Identification and transportation are believed to be major moderators of the impact of media consumption on its consumers. A study (N = 118) was conducted to examine the effects of identification and transportation on activation of media concepts in the "real world'' lives of media consumers. Results indicated that under conditions of high identification, participants temporarily displayed increased activation of trait characteristics displayed by a character in a film clip within their self-concept. Supportive albeit inconsistent evidence of a similar role for transportation was also obtained. These findings indicate that traits exhibited by media characters may spill over into the self-concept of the viewer, and identification and transportation appear to play a significant role in such increased activation.