Talking about tobacco on Twitter is associated with tobacco product use
Talking about tobacco on Twitter is associated with tobacco product use
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DOI：
10.1016/j.ypmed.2018.06.006
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发表时间：
2018-09-01
影响因子：
5.1
通讯作者：
McConnell, Rob
中科院分区：
文献类型：
--
作者：
Unger, Jennifer B.;Urman, Robert;McConnell, Rob
与烟草相关的内容以广告和个人信息的形式出现在社交媒体上。然而，人们对发布社交媒体信息与青少年和年轻人使用烟草产品之间的关联知之甚少。烟草产品使用的自我报告来自南加州年轻人的儿童健康研究。在最近一波队列（2016-2017）的1486名受访者中，284人提供了烟草产品使用数据及其Twitter用户名，以访问公开的Twitter帐户数据（平均年龄= 20.1岁（SD= 0.6），54%女性，49%西班牙裔）。我们获得了这些受访者在Twitter上发布的推文，搜索了14个与尼古丁和烟草相关的关键词，并将这些陈述编码为积极或消极/中性。进行了逻辑回归分析，以确定相对于没有发布任何积极的烟草相关推文的受访者，发布积极的烟草相关推文的受访者是否更有可能报告烟草制品使用。发布任何关于烟草的积极信息的受访者报告过去一个月使用香烟（OR = 3.15，95% CI = 1.36，7.30）和任何烟草制品（OR = 2.41，95% CI = 1.16，5.01）的几率显著高于未发布烟草信息的受访者。这是第一项在青少年和年轻人的烟草相关Twitter活动与他们的烟草产品使用之间建立经验联系的研究。关于烟草使用风险的健康宣传可以针对在Twitter上发布关于烟草产品的积极信息的青少年。
Tobacco-related content appears on social media in the form of advertising and messages by individuals. However, little is known about associations between posting social media messages and tobacco product use among adolescents and young adults. Self-reports of tobacco product use were obtained from the Children's Health Study of young adults in Southern California. Among the 1486 respondents in the most recent wave of the cohort (2016-2017), 284 provided tobacco product use data and their Twitter user names to access publicly available Twitter account data (mean age = 20.1 yrs. (SD= 0.6), 54% female, 49% Hispanic). We obtained the tweets that those respondents posted on Twitter, searched the tweets for 14 nicotine-and tobacco-related keywords, and coded these statements as positive or negative/neutral. Logistic regression analyses were conducted to determine whether respondents who posted positive tobacco-related tweets were more likely to report tobacco product use, relative to those who did not post any positive tobacco-related tweets. Respondents who posted any positive messages about tobacco had significantly higher odds of reporting past month use of cigarettes (OR = 3.15, 95% CI = 1.36, 7.30) and any tobacco product (OR = 2.41, 95% CI = 1.16, 5.01), relative to respondents who did not post about tobacco. This is the first study to establish an empirical link between adolescents' and young adults' tobacco-related Twitter activity and their tobacco product use. Health communications about the risks of tobacco use could target adolescents who post positive messages about tobacco products on Twitter.