Romancing the past: Heritage visiting and the nostalgic consumer
Romancing the past: Heritage visiting and the nostalgic consumer
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DOI：
10.1002/mar.1021
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发表时间：
2001-06-01
影响因子：
6.7
通讯作者：
Goulding, C
中科院分区：
文献类型：
--
作者：
Goulding, C
在过去的十年里，一小群消费者研究人员对怀旧和消费体验的兴趣越来越大。这篇文章提供了一种通过在当代英国“活”博物馆消费历史而获得的怀旧体验。研究结果主要集中在两种怀旧行为，即存在怀旧行为和审美怀旧行为。怀旧反应的差异与以下因素有关：个体角色储备的数量和质量、当前的异化体验以及社会接触的程度和质量。本文旨在结合相关领域的现有研究成果和本研究的结果，提供一个视角，将怀旧作为一种体验因素置于生活互动博物馆中再创造历史消费的背景下。(C) 2001约翰威利父子公司
Over the past decade, there has been growing interest in nostalgia and consumption experiences on the part of a small group of consumer researchers. This article offers an insight into the nostalgic experiences gained through consuming history at a contemporary British "living" museum. The findings of the research focus on two types of nostalgic behavior, which are identified as existential and aesthetic. Differences in the nostalgic reaction are conceptualized in relation to such factors as the quantity and quality of the individual's role repertoire, the experience of alienation in the present, and the extent and quality of social contact. The article aims to offer a perspective that draws upon both existing work in related fields and the findings of the research in order to contextualize nostalgia as an experiential factor behind the consumption of recreated history in the living interactive museum. (C) 2001 John Wiley & Sons, Inc.