Open spaces for co-creation: a community based approach to tourism product diversification
Open spaces for co-creation: a community based approach to tourism product diversification
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共同创造的开放空间：基于社区的旅游产品多元化方法
DOI：
10.1080/15022250.2023.2174183
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发表时间：
2023
影响因子：
3.6
通讯作者：
U.
中科院分区：
文献类型：
--
作者：
Romao;J.;Palm;K.Persson-Fischier;U.
尽管有普遍的全球建议，但当地社区很少参与确定战略旅游发展方案。同样，促进这些共同创造过程的方法也没有得到充分的实施、测试和推广。本研究旨在通过评估以旅游产品战略多样化为中心的参与性规划方法的潜力，为这一知识体系做出贡献。瑞典哥特兰岛的旅游动力部分取决于游轮对汉萨同盟城镇维斯比的访问，以开放空间方法论（OSM）为基础的研讨会得到了实施，当地企业家，组织代表，学生和国际旅游研究人员参与其中（原创贡献）。结果表明，这些“合作竞争”过程有助于发现问题和确定可能的解决办法。在我们的案例中，这些选择可以在“渗透”（修改和增加现有产品对现有市场的推广）的概念内进行，涉及与物理和数字基础设施相关的方面，沿着利益相关者之间的伙伴关系和合作。总体而言，这项研究表明，当地社区成员和非成员之间的互动似乎是创新思想出现的关键。
Despite generalised global recommendations, local communities are rarely involved in defining strategic tourism development options. Similarly, methodologies to facilitate these processes of co-creation have not been adequately implemented, tested, and generalised. This study aims to contribute to this body of knowledge by assessing the potential of a participatory planning method centred on the strategic diversification of tourism products. Focusing on the Swedish island of Gotland, where tourism dynamics partly depend on the visits to the Hanseatic town of Visby by cruise ships, a workshop based on an Open Space Methodology (OSM) was implemented, involving local entrepreneurs, representatives of organisations, students, and international researchers in tourism (an original contribution). The results revealed that these “coopetition” processes can contribute to identifying problems and determining possible solutions. In our case, these options can be framed within the concept of “penetration” (modifications and increasing promotion of existing products to the existing markets) involving aspects related to physical and digital infrastructures, along with partnerships and collaborations amongst stakeholders. Overall, this study reveals that the interaction between members and non-members of the local community appears crucial for the emergence of innovative ideas.