ATTITUDINAL EFFECTS OF MERE EXPOSURE
ATTITUDINAL EFFECTS OF MERE EXPOSURE
复制标题
DOI：
10.1037/h0025848
复制
发表时间：
1968-01-01
影响因子：
7.6
通讯作者：
ZAJONC, RB
中科院分区：
文献类型：
--
作者：
ZAJONC, RB
假设个体仅仅反复接触刺激对象就能增强他对刺激对象的态度。所谓“仅仅”暴露是指一种使刺激可被感知的条件。支持这一假设的证据包括四种类型的证据：(1)词语的情感内涵与词频之间的相关性；(2)实验操纵的暴露频率对无意义词语和符号的情感内涵的影响；(3)词频与对其所指的态度之间的相关性；(4)实验操纵的暴露频率对态度的影响。探讨了探索理论的暴露态度假说与语义饱和现象的相关性。（PsycINFO数据库记录(c) 2017 APA，版权所有）
HYPOTHESIZES THAT MERE REPEATED EXPOSURE OF THE INDIVIDUAL TO A STIMULUS OBJECT ENHANCES HIS ATTITUDE TOWARD IT. BY" MERE" EXPOSURE IS MEANT A CONDITION MAKING THE STIMULUS ACCESSIBLE TO PERCEPTION. SUPPORT FOR THE HYPOTHESIS CONSISTS OF 4 TYPES OF EVIDENCE, PRESENTED AND REVIEWED:(1) THE CORRELATION BETWEEN AFFECTIVE CONNOTATION OF WORDS AND WORD FREQUENCY,(2) THE EFFECT OF EXPERIMENTALLY MANIPULATED FREQUENCY OF EXPOSURE UPON THE AFFECTIVE CONNOTATION OF NONSENSE WORDS AND SYMBOLS,(3) THE CORRELATION BETWEEN WORD FREQUENCY AND THE ATTITUDE TO THEIR REFERENTS, AND (4) THE EFFECTS OF EXPERIMENTALLY MANIPULATED FREQUENCY OF EXPOSURE ON ATTITUDE. THE RELEVANCE FOR THE EXPOSURE-ATTITUDE HYPOTHESIS OF THE EXPLORATION THEORY AND OF THE SEMANTIC SATIATION FINDINGS WERE EXAMINED.(PsycINFO Database Record (c) 2017 APA, all rights reserved)