Veiling in Style: How Does a Stigmatized Practice Become Fashionable?
Veiling in Style: How Does a Stigmatized Practice Become Fashionable?
复制标题
戴头巾的风格：一种被污名化的做法如何变得时尚？
DOI：
10.1086/649910
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发表时间：
2010
影响因子：
7.2
通讯作者：
G. Ger
中科院分区：
文献类型：
--
作者：
Ozlem Sandikci;G. Ger
尽管耻辱在日常生活中很普遍，但消费者研究人员对此主题的兴趣仍然很少，并且主要集中在耻辱管理上。我们超越个人应对策略，研究污名化和去污名化的过程。通过对土耳其都市女性时尚消费行为的人种学研究，我们探讨了蒙头纱这种在世俗和城市思维中被污名化的不正常做法，如何首先成为一些中产阶级女性的有吸引力的选择，然后转变为许多人的时尚和普通的着装习惯。我们列出了全球多方参与的工作，这些工作是戴头巾作为一种有吸引力的选择出现的基础，并阐述了它的逐渐常规化和去污名化。我们讨论这些发现对理解选择和自由意志的影响、时尚在新惯习和社会阶层演变中的形成作用，以及市场与宗教之间的关系。 (c) 2010 年，消费者研究杂志，Inc.。
Although stigma is prevalent in everyday life, consumer researchers' interest on the topic remains scant and focuses mostly on stigma management. We move beyond individual coping strategies and examine the processes of stigmatization and destigmatization. Through an ethnographic study of fashion consumption practices of urban Turkish covered women, we explore how veiling, a deviant practice stigmatized in the secular and urban mind-set, first became an attractive choice for some middle-class women and then transformed into a fashionable and ordinary clothing practice for many. We map out the global multi-actored work that underlies the emergence of veiling as an attractive choice and explicate its gradual routinization and destigmatization. We discuss the findings in terms of their implications for understandings of choice and free will, the formative role of fashion in the evolution of a new habitus and social class, and the relationship between the market and religion. (c) 2010 by JOURNAL OF CONSUMER RESEARCH, Inc..