CONSUMER PERCEPTIONS OF QUALITY - APRICOTS, CANTALOUPES, PEACHES, PEARS, STRAWBERRIES, AND TOMATOES
CONSUMER PERCEPTIONS OF QUALITY - APRICOTS, CANTALOUPES, PEACHES, PEARS, STRAWBERRIES, AND TOMATOES
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DOI：
10.1111/j.1745-4557.1991.tb00060.x
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发表时间：
1991-07-01
影响因子：
3.3
通讯作者：
WILLIAMSON, E
中科院分区：
文献类型：
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作者：
BRUHN, CM;FELDMAN, N;WILLIAMSON, E
消费者正在增加对农产品的消费；然而，关于农产品质量不一致和消费者处理不当的投诉可能会降低消费者对特定农产品的满意度和需求。70%到80%的消费者在超市购买哈密瓜、桃子、梨、草莓和西红柿；只有大约一半的人在超市买杏。近30%的消费者不在任何地方购买杏子。甜瓜对质量的满意度最高，西红柿和杏子最低。消费者的投诉主要集中在成熟过程中发生的风味和质地变化。消费者的处理方式和新鲜产品的质量都会导致不满意。
Consumers are increasing their produce consumption; however, complaints of inconsistent produce quality and improper consumer handling practices could reduce consumer satisfaction with and demand for specific produce items. Seventy to eighty percent of consumers buy cantaloupes, peaches, pears, strawberries and tomatoes at the supermarket; only about half buy apricots at the supermarket. Apricots are not purchased at any location by almost 30% of consumers. Satisfaction with quality is highest for cantaloupes, lowest for tomatoes and apricots. Consumer complaints center around flavor and textural changes which develop in ripening. Both consumer handling practices and fresh product quality contribute to dissatisfaction.