Spatial Framing, Existing Associations and Climate Change Beliefs
Spatial Framing, Existing Associations and Climate Change Beliefs
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DOI：
10.3197/096327118x15321668325966
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发表时间：
2018-10-01
影响因子：
2.2
通讯作者：
Pidgeon, Nicholas F.
中科院分区：
文献类型：
--
作者：
Brugger, Adrian;Pidgeon, Nicholas F.
根据特定的空间尺度（例如，特定的国家或区域）调整气候变化信息，通常被视为一种有效的气候变化信息通报框架。然而，这一战略的有效性的经验证据是稀缺的，很少有人知道如何接受空间框架的气候变化信息的反应。为了更多地了解不同空间框架作为沟通和参与工具的效果和有用性，我们进行了一项研究，向公众介绍了国家或全球气候变化框架。与以往的空间框架研究相比，本研究使用半结构化访谈-而不是调查问题-以获得有关参与者对气候变化的看法的丰富，深入的信息。无论框架，参与者揭示了协会位于不同的空间尺度。此外，当参与者谈论气候变化时，他们在不同的空间尺度之间反复切换，揭示了与寻求保持现有信念和偏好一致的模式。这些发现提高了我们对公众如何代表气候变化的理解，并为为什么简单的空间框架往往无法达到预期的效果提供了一个新的解释。
Tailoring climate change messages to a particular spatial scale (e.g. a specific country or region) is often seen as an effective way to frame communication about climate change. Yet the empirical evidence for the effectiveness of this strategy is scarce, and little is known about how recipients react to spatially-framed climate change messages. To learn more about the effects and usefulness of different spatial frames as a communication and engagement tool, we conducted a study in which we presented members of the general public with either a national or a global framing of climate change. In contrast to previous spatial-framing studies, the present research used semi-structured interviews - rather than survey questions - to obtain rich, in-depth information about participants' views of climate change. Irrespective of the framing, participants revealed associations that were located at various spatial scales. Moreover, when participants talked about climate change, they repeatedly switched between different spatial scales, revealing patterns that were consistent with seeking to preserve existing beliefs and preferences. These findings improve our understanding of how the public represents climate change, and provide a novel explanation as to why simple spatial framing often fails to achieve the anticipated effects.