Content Moderation Folk Theories And Perceptions of Platform Spirit Among Marginalized Social Media Users

Content Moderation Folk Theories And Perceptions of Platform Spirit Among Marginalized Social Media Users
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内容审核民间理论和边缘化社交媒体用户对平台精神的看法

DOI:
10.1145/3632741
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发表时间:
2023
期刊:
ACM Transactions on Social Computing
影响因子:
--
通讯作者:
Haimson, Oliver L.
Haimson, Oliver L.
中科院分区:
--
文献类型:
--
作者:
Mayworm, Samuel;DeVito, Michael Ann;Delmonaco, Dan;Thach, Hibby;Haimson, Oliver L.

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社交媒体用户创建民间理论来帮助解释社交媒体的元素如何运作。被边缘化的社交媒体用户在社交媒体平台上面临不成比例的内容审核和删除。我们进行了一项定性访谈研究(n= 24),以了解边缘化的社交媒体用户如何创建民间理论,以应对内容适度和他们对平台精神的看法,以及这些理论如何与他们的边缘化身份有关。我们发现,被边缘化的社交媒体用户根据他们对平台精神的看法发展了民间理论,以解释他们的内容被缓和的情况,这些情况违反了他们对内容缓和在实践中应该如何工作的看法。这些民间理论通常解决内容被删除,尽管没有违反社区准则,沿着对边缘化用户的偏见嵌入准则。我们提供了平台的影响,例如使用边缘化用户的民间理论作为工具,以确定平台审核系统的功能不正确和不成比例地影响边缘化用户的元素。
Social media users create folk theories to help explain how elements of social media operate. Marginalized social media users face disproportionate content moderation and removal on social media platforms. We conducted a qualitative interview study (n= 24) to understand how marginalized social media users may create folk theories in response to content moderation and their perceptions of platforms’ spirit, and how these theories may relate to their marginalized identities. We found that marginalized social media users develop folk theories informed by their perceptions of platforms’ spirit to explain instances where their content was moderated in ways that violate their perceptions of how content moderation should work in practice. These folk theories typically address content being removed despite not violating community guidelines, along with bias against marginalized users embedded in guidelines. We provide implications for platforms, such as using marginalized users’ folk theories as tools to identify elements of platform moderation systems that function incorrectly and disproportionately impact marginalized users.
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