Managing corporate social responsibility through design.
Managing corporate social responsibility through design.
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通过设计管理企业社会责任。
DOI：
10.1111/j.1948-7169.2011.00112.x
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发表时间：
2011
期刊：
影响因子：
--
通讯作者：
R. Cooper
中科院分区：
文献类型：
--
作者：
Y. Koo;R. Cooper
企业社会责任不仅仅是公共关系部门的任务。对企业社会责任的整体和战略观点将实现长期的战略优势，同时沿着社会和环境贡献。如果设计师和设计经理想要继续在企业战略制定中发挥作用，他们必须将其融入到他们的思维中。
Corporate social responsibility is not just a task for the public relations department. A holistic and strategic view of CSR will achieve long-term strategic advantages, along with social and environmental contributions. If designers and design managers want to continue to play a role in corporate strategy development, they must integrate it into their thinking.