Geodemographics, visualisation, and social networks in applied geography
Geodemographics, visualisation, and social networks in applied geography
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DOI:
10.1016/j.apgeog.2008.10.006
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发表时间:
2009-07
影响因子:
4.9
通讯作者:
A. Singleton;P. Longley
中科院分区:
文献类型:
--
作者:
A. Singleton;P. Longley
This review begins by acknowledging the success of geodemographics as an important area of activity in applied geography. However, it then develops a critique of the conceptual and computational underpinnings of the approach, and argues that changes in data supply and online communication have rendered current practices obsolete. It presents elements of a new perspective, entailing: changes in the specification, estimation and testing of online geodemographic systems; adoption of consultative practices from online folksonomies; automated generation of pen portraits; and ‘on the fly’ visualisation of the outcome of geodemographic classifications.