Communicating antimicrobial resistance: the need to go beyond human health.
Communicating antimicrobial resistance: the need to go beyond human health.
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DOI:
10.1093/jacamr/dlab096
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发表时间:
2021-09
影响因子:
3.4
通讯作者:
Pitchforth E
中科院分区:
文献类型:
--
作者:
Thornber K;Pitchforth E
action to address it. More inclusive framing of AMR would also validate the use of animals and the environment to engage the public on the issue; these are two emotive subjects that could help to gain public support, and could be used to expand the impacts of visual imagery, which is particularly emotive yet traditionally challenging for AMR awareness campaigns due to the microscopic scale at which AMR operates. 8, 23 The use of antimicrobials in farm animals and the environmental impacts of pharmaceutical pollutants are current issues within the public domain and may be more immediate to some publics than resistant infections; 24, 25 incorporating these into AMR communications may therefore help to overcome our common tendencies towards temporal discounting and proximization, whereby future and more distant risks are perceived with reduced severity. 20, 26 More inclusive definitions of the causes and solutions to the issue would also widen engagement by going beyond ‘antimicrobial misuse’and bringing greater attention to the myriad of societal-wide factors that are increasingly established as the major forces driving global AMR. 27–29 By framing AMR as an issue that goes beyond human health, the solutions defined, and responsibility for their uptake, would reach further than the individual antimicrobial consumer, who often has limited capacity to act. 20, 30 This would extend culpability to sectors of society that may seem remote from modern medicine but nevertheless contribute towards providing an environment in which AMR can emerge and disseminate, such as the food and manufacturing industries. 31The international AMR community has called for more research into optimizing AMR communications for local contexts, to improve understanding of localized AMR risk in order to evaluate/prioritize interventions and tailor solutions. 4, 8, 10, 16, 32, 33 To this end, framing AMR as an issue that goes beyond human health would enable a broader range of messages to be targeted to more diverse audiences, and importantly help to engage those for whom the risk of their actions undermining modern medicine is not a priority, for example, stakeholders in food production industries in low-and middle-income countries. 30 Future AMR awareness planning could take lessons from COVID-19 and climate change research into strategic narratives to address policy–society action gaps, which have highlighted the importance of engaging all stakeholders across society to iteratively co-create a narrative through constructive dialogue. 6, 34 As the AMR Global Leaders Group continues to provide leadership for AMR communication strategies, research into their practical implementation should engage with those for whom these strategic narratives are targeted. This needs to go beyond human health, to include the plethora of actors from across the breadth of society whose actions are responsible for the causes, solutions, and fate, of AMR.