A sequential competitive bidding strategy considering inaccurate cost estimates
A sequential competitive bidding strategy considering inaccurate cost estimates
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DOI:
10.1016/j.omega.2013.04.004
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发表时间:
2014
影响因子:
6.9
通讯作者:
Yuichi Takano;Nobuaki Ishii;M. Muraki
中科院分区:
文献类型:
--
作者:
Yuichi Takano;Nobuaki Ishii;M. Muraki
This paper develops a stochastic dynamic programming model for establishing an optimal sequential bidding strategy in a competitive bidding situation. In competitive bidding, a contractor usually sets the bid price of each contract by putting a markup on the estimated cost, and consequently, the bid price is affected by a cost estimation error. We take a scenario-based approach to determine the optimal markup in consideration of the effect of inaccurate cost estimates. We also introduce a value-at-risk constraint to mitigate the risk of suffering a large loss. Numerical results show that our model increases the average profit and reduces the profit volatility risk.