The Study of the Impact of Proactive Environmental Strategy on Corporate Green Image
The Study of the Impact of Proactive Environmental Strategy on Corporate Green Image
复制标题
积极的环境战略对企业绿色形象的影响研究
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Tian Hon
中科院分区：
文献类型：
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作者：
Tian Hon
本研究从自然资源基础的观点出发，提出积极的环境战略通过影响绿色核心竞争力、绿色产品创新和绿色工艺创新，对企业绿色形象产生积极影响，实证结果表明，积极的环境战略可以提高企业的绿色形象、绿色核心竞争力和绿色产品创新能力，绿色工艺创新在主动战略与企业绿色形象之间具有连锁中介作用，并对提升企业绿色形象的几种方法进行了比较，为企业打造独特的企业形象提供了新的解决方案和建议。
Environmental problems are becoming increasingly severe,and thus environmental management of organizations is of great importance.From the perspective of the Natural resourcebased view,this study proposes that proactive environmental strategies have positive effect on corporate green image by impacting on green core competencies,green product innovation and green process innovation,and develops the model depicting their relationship.The empirical results show that proactive environmental strategies can improve corporate green image,green core competencies,and green product innovation,and green process innovation has a chain mediation role between proactive strategy and corporate green image.Furthermore,the study compares several methods which can enhance corporate green image,and provides new solutions and suggestions for enterprises to build unique corporate image.