Sustaining 'truth': changes in youth tobacco attitudes and smoking intentions after 3 years of a national antismoking campaign
Sustaining 'truth': changes in youth tobacco attitudes and smoking intentions after 3 years of a national antismoking campaign
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DOI：
10.1093/her/cym087
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发表时间：
2009-02-01
影响因子：
2.4
通讯作者：
Messeri, Peter
中科院分区：
文献类型：
--
作者：
Farrelly, Matthew C.;Davis, Kevin C.;Messeri, Peter
本研究探讨了美国传统基金会的“真理（R）”运动和菲利普莫里斯的“思考”。在真相运动的前三年，“不吸烟”运动影响了青年人与烟草有关的态度、信念和意图。我们使用的数据来自8个全国代表性的横断面电话调查的35 074 12至17岁的青少年，估计横断面时间序列logistic回归，评估回忆的真相和TDS和态度，信念和吸烟的意图之间的关联。还使用了暴露于TDS的替代措施。研究结果表明，暴露于真相广告（广告）与稳定的积极变化的态度，信念和意图吸烟，而暴露于菲利普莫里斯广告与更有利的信念和态度对烟草行业。我们的研究结果表明，执行良好的反吸烟运动可以积极和一贯地改变青年的信仰和态度，而烟草业赞助的运动可能会产生适得其反的影响。
This study examines how the American Legacy Foundation's 'truth (R)' campaign and Philip Morris's 'Think. Don't Smoke' (TDS) campaign have influenced youth's tobacco-related attitudes, beliefs and intentions during the first 3 years of the truth campaign. We use data from eight nationally representative cross-sectional telephone surveys of 35 074 12- to 17-year olds to estimate cross-sectional time series logistic regressions that assess the association between recall of truth and TDS and attitudes, beliefs, and intentions toward smoking. An alternative measure of exposure to TDS was also used. Findings indicate that exposure to truth advertisements (ads) was associated with steady positive changes in attitudes, beliefs and intentions to smoke, whereas exposure to Philip Morris ads was associated with more favorable beliefs and attitudes toward the tobacco industry. Our findings suggest that well-executed antismoking campaigns can positively and consistently change youth's beliefs and attitudes, whereas a tobacco industry-sponsored campaign can have a counterproductive influence.