Exploring Gamification Techniques and Applications for Sustainable Tourism
Exploring Gamification Techniques and Applications for Sustainable Tourism
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DOI：
10.3390/su70811160
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发表时间：
2015-08
期刊：
影响因子：
3.9
通讯作者：
A. Negrușa;V. Toader;Aurelian Sofică;M. Tutunea;R. V. Rus
中科院分区：
文献类型：
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作者：
A. Negrușa;V. Toader;Aurelian Sofică;M. Tutunea;R. V. Rus
由于旅游业的主要特点，旅游业被认为是追求可持续经济增长的适当解决方案。在可持续旅游业的背景下，游戏化可以作为游客(客户)、组织(公司、非政府组织、公共机构)和社区之间的接口，以负责任和道德的方式建立起来。这项研究的主要目的是确定游戏化技术和组织在酒店和旅游业中使用的应用程序，以改善其可持续活动。论文的第一部分考察了游戏化和可持续性之间的关系，强调了这两个概念之间的联系。第二部分通过分析旅游组织与三个主要旅游利益相关者：游客、旅游从业人员和当地社区之间的关系，确定游戏化在酒店和旅游业中应用的成功案例，并回顾游戏化带来的好处。这项分析涉及可持续发展的主要支柱：经济、社会和环境。这项研究正在定位游戏化在旅游和酒店业中的作用，并进一步定位到可持续发展的更大背景下。
Tourism is perceived as an appropriate solution for pursuing sustainable economic growth due to its main characteristics. In the context of sustainable tourism, gamification can act as an interface between tourists (clients), organisations (companies, NGOs, public institutions) and community, an interface built in a responsible and ethical way. The main objective of this study is to identify gamification techniques and applications used by organisations in the hospitality and tourism industry to improve their sustainable activities. The first part of the paper examines the relationship between gamification and sustainability, highlighting the links between these two concepts. The second part identifies success stories of gamification applied in hospitality and tourism and reviews gamification benefits by analysing the relationship between tourism organisations and three main tourism stakeholders: tourists, tourism employees and local community. The analysis is made in connection with the main pillars of sustainability: economic, social and environmental. This study is positioning the role of gamification in the tourism and hospitality industry and further, into the larger context of sustainable development.