File-Sharing, Sampling, and Music Distribution
File-Sharing, Sampling, and Music Distribution
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文件共享、采样和音乐分发
DOI：
10.2139/ssrn.652743
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发表时间：
2004
期刊：
影响因子：
--
通讯作者：
P. Waelbroeck
中科院分区：
文献类型：
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作者：
M. Peitz;P. Waelbroeck
自从Napster出现以来，使用文件共享技术，即所谓的对等（P2P）网络来复制音乐文件已经变得很普遍。P2P网络实际上可能会改善产品和买家之间的匹配-我们称之为匹配效应。对于一个标签，P2P网络的缺点是消费者收到一个副本，虽然它是一个不完美的替代品的原件，可能会降低他们的意愿支付原件-我们称之为竞争效应。我们表明，匹配效应可能占主导地位，使标签的利润是更高的P2P网络比没有。此外，我们表明，P2P网络的存在可能会改变标准的商业模式：抽样可能会取代昂贵的营销和推广。这可能使标签增加利润，尽管收入较低。
The use of file-sharing technologies, so-called Peer-to-Peer (P2P) networks, to copy music files has become common since the arrival of Napster. P2P networks may actually improve the matching between products and buyers - we call this the matching effect. For a label the downside of P2P networks is that consumers receive a copy which, although it is an imperfect substitute to the original, may reduce their willingness-to-pay for the original - we call this the competition effect. We show that the matching effect may dominate so that a label’s profits are higher with P2P networks than without. Furthermore, we show that the existence of P2P networks may alter the standard business model: sampling may replace costly marketing and promotion. This may allow labels to increase profits in spite of lower revenues.