The impact of marketing/HR interactions on marketing strategy implementation
The impact of marketing/HR interactions on marketing strategy implementation
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DOI：
10.1108/03090560410511131
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发表时间：
2004
影响因子：
4.4
通讯作者：
Jacqueline Chimhanzi
中科院分区：
文献类型：
--
作者：
Jacqueline Chimhanzi
人们越来越认识到，跨部门的工作关系在成功实施营销决策方面发挥着关键作用。虽然有大量的文献营销的相互作用与其他功能，特别是技术单位，如R&D，在新产品开发（NPD）过程的背景下，营销和人力资源（HR）之间的联系还没有进行实证研究，虽然他们被广泛提倡在营销和人力资源管理文献。本文提出和测试的概念模型侧重于有效的营销/人力资源互动的前因，并假定成功的营销战略实施作为这些的结果。从英国服务组织的研究结果表明，实施效果的负面影响冲突和积极的沟通，特别是，人际关系，而不是书面的。反过来，这些部门间的动态受到高级管理层的影响。
It is increasingly being recognised that cross‐unit working relationships have a key role to play in the successful implementation of marketing decisions. Although there is a substantial body of literature on marketing's interactions with other functions, particularly technical units such as R&D, within the context of the new product development (NPD) process, linkages between marketing and human resources (HR) have not been empirically investigated although they are widely advocated in both the marketing and HR management literatures. The conceptual model presented and tested in this paper focuses on the antecedents of effective marketing/HR interactions and posits successful marketing strategy implementation as an outcome of these. Results from a study of UK service organisations suggest that implementation effectiveness is affected negatively by conflict and positively by communication and specifically, interpersonal, not written. In turn, these interdepartmental dynamics are affected by senior managem...