The Economics of Conspicuous Consumption
The Economics of Conspicuous Consumption
复制标题
炫耀性消费的经济学
DOI：
10.1080/00213624.1989.11504881
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发表时间：
1998
影响因子：
0.7
通讯作者：
R. Mason
中科院分区：
文献类型：
--
作者：
R. Mason
近年来出现的新消费社会的一个特点是，炫耀性消费在经济和社会中的重要性越来越大。以地位为导向的消费需求，由作为社会特性和风格象征的产品和服务的供应所刺激和促进，现在是整个经济和商业活动的重要组成部分。炫耀性消费曾经被视为只与富人和特权阶层有关的一种消费行为形式，如今却是一种世界性的现象，在所有社会和经济层面都很容易观察到，是消费者需求的性质和方向的主要决定因素。
A feature of the new consumer societies which has emerged in more recent years has been the growing economic and social importance of conspicuous consumption. Status-directed consumer demand, stimulated and promoted by the supply of products and services marketed as symbols of social identity and style, now represents a significant part of overall economic and commercial activity. Once regarded as a form of consumer behaviour associated only with the rich and privileged, conspicuous consumption is today a worldwide phenomenon, easily observed at all social and economic levels and a major determinant of the nature and direction of consumer demand.