The Perceived Impacts of Non-Mega Sporting Events among Host Residents: A Pre-Post Analysis of the Kobe Marathon

The Perceived Impacts of Non-Mega Sporting Events among Host Residents: A Pre-Post Analysis of the Kobe Marathon
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主办居民对非大型体育赛事的感知影响:神户马拉松的事前分析

DOI:
10.3727/152599521x16192004803476
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发表时间:
2021
期刊:
影响因子:
1.3
通讯作者:
H. Nogawa
H. Nogawa
中科院分区:
--
文献类型:
--
作者:
Shiro Yamaguchi;Y. Yamaguchi;H. Nogawa

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本研究旨在探讨居民对非大型体育赛事影响的感知在赛事前后是否存在整体态度和赛事支持的差异。为了验证NMSE的影响,本研究使用了三重底线的框架,这是分类的经济,社会文化和环境的影响。在科比马拉松比赛前一个月(2014年10月1日至16日)和科比马拉松比赛后一个半月(2015年1月8日至27日)进行数据收集。在1 080名市政顾问中,有550人填写了调查问卷。在也被要求参加调查后的1,059名市政顾问中,有466人返回了问卷。结果表明,积极的社会文化影响和经济影响被认为是提高整体态度的科比马拉松和事件的支持科比马拉松前和后的调查。结果还表明,积极的整体态度的科比马拉松提高居民的支持NMSE之前和之后的事件。结果表明,居民对赛事影响的整体态度有了明确的认识,对赛事后的支持度高于赛事前,而对科比马拉松的支持度高于赛事后。
This study aimed to examine whether residents perceived impacts related to non-mega sporting events (NMSE) varied in overall attitude and event support between pre-event and post-event. In order to verify the impacts of NMSE, this study used the framework of triple bottom line, which was classified impacts as economic, socio-cultural, and environmental. Data collection was conducted one month prior to the Kobe Marathon (October 1-16, 2014) and one and a half months after the Kobe Marathon (January 8-27, 2015). Of the 1,080 municipal advisors were asked to participate in the pre-survey, 550 completed the questionnaire. Of the 1,059 municipal advisors that were also asked to participate in post-survey, 466 returned the questionnaire. The results showed that positive socio-cultural impact and economic impact are perceived to improve the overall attitude toward the Kobe Marathon and event support for the Kobe Marathon pre- and post-survey. The results also indicated that positive overall attitude toward the Kobe Marathon improves residents’ support for NMSE before and after this event. The results presented evidence that residents have a clear awareness of the event impacts on overall attitude toward the Kobe Marathon and possess greater support for the event after, rather than before.