Host-Country Determinants of the Market Strategies of US Companies' Overseas Subsidiaries
Host-Country Determinants of the Market Strategies of US Companies' Overseas Subsidiaries
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美国公司海外子公司市场战略的东道国决定因素
DOI：
10.1080/758516795
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发表时间：
1994
影响因子：
1.2
通讯作者：
R. Pearce
中科院分区：
文献类型：
--
作者：
Marina Papanastassiou;R. Pearce
随着许多行业的竞争日益全球化，跨国公司发现，专注于国内市场供应的进口替代子公司的可行性要小得多。在通过出口导向的子公司提高竞争力的过程中，跨国公司还发现，依靠东道国的低成本投入来生产既定产品也是一种有限的战略。更有效的办法是采取更具活力的战略，允许子公司利用更广泛的创造性当地投入，全面负责独特新产品的开发、生产和国际营销。子公司在跨国企业中作用的这种提升，往往与东道国政府的目标相一致，即为本国不断发展的比较优势建立一个更加个性化和动态的基础。因此，有人认为，跨国公司的子公司和东道国可以经历一个相互支持的创造性过渡时期，赋予双方一个新的水平的技术活力和独立性。本文通过分析美国跨国公司海外子公司出口导向程度的东道国决定因素来检验这些论点的各个方面。
As compeition in many industries becomes increasingly global, MNEs have found that import-substitution subsidiaries, focusing on the supply of national markets, are much less viable. In the pursuit of enhanced competitiveness through export-oriented subsidiaries, MNEs are also finding that relying on low-cost host-country inputs to produce established productss is also a limited strategy. The more dynamic strategy of allowing subsidiaries to use a wider range of creative local inputs to take full responsibility for the development, production and international marketing of distinctive new products is a more effective approach. Such an upgrading of the subsidiaries' role within the MNE often parallels the aims of host-country governments to achieve a more individual and dynamic basis for their country's evolving comparative advantage. It is thus argued that MNE subsidiaries and host countries can go through a mutually supportive period of creative transition, endowing both with a new level of technological dynamism and independence. The paper tests aspects of these arguments by analysing the host-country determinants of the degree of export-orientation of US MNEs' overseas subsidiaries.
DOI：
10.1002/tie.5060080409
发表时间：
1966-05
期刊：
The International Executive
影响因子：
--
作者：
R. Vernon
通讯作者：
R. Vernon