Stock Market Image: The Good, the Bad, and the Ugly
Stock Market Image: The Good, the Bad, and the Ugly
复制标题
股市形象：好的、坏的和丑陋的
DOI：
10.1080/15427560.2015.1034858
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发表时间：
2015
影响因子：
1.9
通讯作者：
Marie D. Racine
中科院分区：
文献类型：
--
作者：
Dawn Dobni;Marie D. Racine
本文引入了股票市场形象的概念，提出了一种衡量股票市场形象的六维尺度。利用横断面调查数据，该量表的应用表明，散户投资者对股市的看法存在很大的异质性，从高度积极到高度消极。使用聚类分析生成了五个图像配置文件，每个图像配置文件代表了股票市场的不同视角。这些概况反映了投资者的个人和主观特征，包括金融知识和投资经验。了解股票市场形象很重要，因为它会影响投资行为、预期和经验，包括参与或回避股票市场的决定。因此，鼓励股票市场供应链的成员考虑他们在管理、促进和改善供应链方面的角色和责任。
This paper introduces the concept of stock market image and presents a six-dimension scale for measuring it. Using cross-sectional survey data, application of the scale reveals that retail investors have widely heterogeneous perceptions of the stock market ranging from highly positive to highly negative. Five image profiles were generated using cluster analysis, each representing a different perspective on the stock market. These profiles were found to reflect personal and subjective characteristics of investors, including financial knowledge and investing experience. Understanding stock market image is important because it influences investing behaviors, expectations, and experiences, including the decision to participate in or avoid equities markets. Members of the stock market supply chain are thus encouraged to consider their roles and responsibilities in managing, promoting, and improving it.