Is a residential relocation a good opportunity to change people's travel behavior? Results from a theory-driven intervention study
Is a residential relocation a good opportunity to change people's travel behavior? Results from a theory-driven intervention study
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DOI：
10.1177/0013916505285091
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发表时间：
2006-11-01
影响因子：
5.7
通讯作者：
Bamberg, Sebastian
中科院分区：
文献类型：
--
作者：
Bamberg, Sebastian
本文对一项干预措施的有效性进行了实验性、理论驱动的评估，该干预措施结合了免费公共交通车票和随后在城市地区使用公共交通的个人时间表信息。参与者接受这种干预的时间点是不寻常的。住宅搬迁后不久就交付给了他们。据认为，这种情况会增加人们对干预的反应。在他们的新居住地，干预组的公共交通使用量大幅增加。对个人选择过程的干预效果是通过 Ajzen 的计划行为理论建模的。除了对意图的主要影响外，结果还表明干预与搬迁前存在的改变意图以及搬迁后更高的客观公共交通服务质量之间存在相互作用。
This article presents an experimental, theory-driven evaluation of the effectiveness of an intervention that combines a free public transportation ticket and personal schedule information on the subsequent use of public transportation in an urban area. The time point when participants received this intervention is unusual. It was delivered to them shortly after a residential relocation. It is assumed that such a situation increases people's responsiveness to the intervention. At their new living place, the intervention group shows a strong increase in public transportation use. The intervention effect on the individual choice process is modeled via Ajzen's theory of planned behavior. Besides a main effect on intention, results indicate interactions between the intervention and the change intention existing prior to the move and higher objective public transport service quality after the move.