Institutional theory in business marketing: A conceptual framework and future directions
Institutional theory in business marketing: A conceptual framework and future directions
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DOI：
10.1016/j.indmarman.2014.04.001
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发表时间：
2014-07
影响因子：
10.3
通讯作者：
Zhilin Yang;Chenting Su
中科院分区：
文献类型：
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作者：
Zhilin Yang;Chenting Su
制度环境对组织行为、结构、战略、治理和流程产生重大影响。为了获得竞争优势，管理者在保持效率的同时努力争取合法性。本着这一思路，我们提出制度驱动、合法性嵌入效率的发展过程，并强调商业营销背景下合法性与效率的融合。然后，我们重点介绍了制度理论发展及其在商业营销中应用的进一步研究的几个有前景的方向。最后，我们对本期特刊中的每篇论文进行了简要总结。
Institutional environments exert significant effects on organizational behavior, structure, strategy, governance, and process. To gain competitive advantage, managers are striving for legitimacy while maintaining efficiency. In line with this thinking, we propose the developmental process of institution-driven and legitimacy-embedded efficiency, and emphasize the confluence of legitimacy and efficiency in the context of business marketing. We then highlight several promising directions for further research on the development of institutional theory and its application in business marketing. Finally, we present a brief summary of each paper in this special issue.