What Is Privacy Worth?
What Is Privacy Worth?
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DOI：
10.1086/671754
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发表时间：
2013-06-01
影响因子：
1
通讯作者：
Loewenstein, George
中科院分区：
文献类型：
--
作者：
Acquisti, Alessandro;John, Leslie K.;Loewenstein, George
了解个人赋予其个人数据保护的价值对于商业、法律和公共政策至关重要。我们使用行为经济学和决策研究的实地实验，调查个人隐私价值，并找到捐赠和秩序效应的证据。个人对数据隐私的价值观有明显的不同，这取决于（1）他们是否被要求考虑他们愿意接受多少钱来披露其他私人信息，或者他们愿意支付多少钱来保护其他公共信息，以及（2）他们考虑不同报价的顺序。与消费品的可比研究中观察到的情况相比，这些数值之间的差距很大。结果突出的敏感性，隐私价值的上下文，非规范性因素。
Understanding the value that individuals assign to the protection of their personal data is of great importance for business, law, and public policy. We use a field experiment informed by behavioral economics and decision research to investigate individual privacy valuations and find evidence of endowment and order effects. Individuals assigned markedly different values to the privacy of their data depending on (1) whether they were asked to consider how much money they would accept to disclose otherwise private information or how much they would pay to protect otherwise public information and (2) the order in which they considered different offers for their data. The gap between such values is large compared with that observed in comparable studies of consumer goods. The results highlight the sensitivity of privacy valuations to contextual, nonnormative factors.