Testing the theoretical design of a health risk message: Reexamining the major tenets of the extended parallel process model
Testing the theoretical design of a health risk message: Reexamining the major tenets of the extended parallel process model
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DOI：
10.1177/1090198104266901
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发表时间：
2005-02-01
影响因子：
4.2
通讯作者：
Bracken, CC
中科院分区：
文献类型：
--
作者：
Gore, TD;Bracken, CC
本研究探讨了恐惧控制/危险控制的反应，预测的扩展平行过程模型（EPPM）。在一项旨在告知大学生脑膜炎症状和危险的活动中，参与者被告知高威胁/无疗效或高疗效/无威胁的健康风险信息，从而测试EPPM的极端假设。虽然这项研究支持了EPPM在脑膜炎背景下的主要预测，但结果提供了新的证据，表明在健康风险信息中，只有少量的威胁才能使目标受众采取所需的保护措施。此外，研究结果还表明，只包含威胁的消息可能只会吓到目标受众进一步控制恐惧。最后讨论了研究的意义和未来的研究方向。
This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the extreme assumptions of the EPPM. Although the study supports the main predictions of the EPPM in the context of meningitis, the results provide new evidence that only a marginal amount of threat is necessary in a health risk message to move the target audience toward the desired protective measures. In addition, the results also suggest that the messages containing only threat may only scare the target audience further into fear control. Implications and future research are discussed.