Optimal decisions and distribution channel choice of closed -loop supply chain when e -retailer offers online marketplace
Optimal decisions and distribution channel choice of closed -loop supply chain when e -retailer offers online marketplace
复制标题
电子零售商提供在线市场时闭环供应链的最优决策和分销渠道选择
DOI：
10.1016/j.jclepro.2020.121767
复制
发表时间：
2020-08-20
影响因子：
11.1
通讯作者：
Li, Sijie
中科院分区：
文献类型：
--
作者：
Jia, Dongfeng;Li, Sijie
我们研究了一个包含电子零售商的在线市场(即平台服务)和自营商店的闭环供应链，这两个选择是上游制造商营销新产品和再制造产品的有效选择。在考虑平台费用和订单完成成本的情况下，研究了四种分销渠道模式，得到了供应链成员的决策区域和相应的最优决策。在理论和数值分析的基础上，研究了平台费用和订单完成成本对供应链最优决策和绩效的影响。研究结果表明，在不同渠道模式下，这两个参数对供应链决策的影响是不同的。从制造商和网络零售商的角度来看，首选渠道模式随着这两个参数的变化而变化，从消费者的角度来看，首选的渠道模式仅由订单完成成本决定，从环境的角度来看，通过网络零售商销售新产品和在线市场上再制造的产品是更受欢迎的。
We study a closed-loop supply chain involving e-retailer's online marketplace (i.e., platform service) and self-run shop, which are available options for upstream manufacturer to market new and remanufactured products. Considering the platform fee and the order fulfilment cost, we investigate four distribution channel modes, and obtain decision regions and corresponding optimal decisions for supply chain members. Furthermore, based on theoretical and numerical analyses, impacts of the platform fee and the order fulfilment cost on optimal decisions and performance of the supply chain are investigated. Our results indicate that the two parameters show different impacts on supply chain decisions under different channel modes. We also find that the preferred channel mode changes with the two parameters from the perspective of the manufacturer or the e-retailer, the preferred channel mode is only determined by the order fulfilment cost from the perspective of consumers, and selling the new product through the e-retailer and the remanufactured product in the online marketplace is more preferred from the perspective of the environment.