Museums, COVID-19 and the pivot to social media
Museums, COVID-19 and the pivot to social media
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博物馆、COVID-19 和转向社交媒体
DOI：
10.1111/cura.12558
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发表时间：
2023
期刊：
影响因子：
--
通讯作者：
Larkin J
中科院分区：
文献类型：
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作者：
Larkin J
本文研究了英国博物馆在 COVID-19 大流行期间的社交媒体活动。人们普遍认为，随着博物馆长时间关门，它们的数字化存在不断增加，以保持与观众的联系。然而，该领域进行的大部分研究都是基于小规模研究和资源丰富的大型博物馆的最佳实践示例。相比之下，这项研究利用了超过 3300 个活跃的英国博物馆的综合数据库来了解整个行业 Facebook 和 Twitter 的使用情况。具体来说，本文研究了博物馆在试图与观众互动时在这些数字平台上发布信息的频率。我们的研究结果表明，在 COVID-19 大流行期间，英国博物馆部门的社交媒体使用和活动并未大幅增加。这项研究对于研究疫情对博物馆数字活动影响的博物馆学家、博物馆社交媒体专业人士以及负责博物馆数字化转型战略的政策制定者都具有重要意义。
This paper examines social media activity by UK museums during the COVID‐19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small‐scale studies and examples of best practice from large, well‐resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as they attempted to engage with their audiences. Our findings indicate that there was no substantial increase in social media use and activity across the UK museum sector during the COVID‐19 pandemic. This research has implications for museologists studying the impact of the pandemic on museums' digital activity, for museum social media professionals, and policymakers responsible for museum digital transformation strategies.