How to Succeed in Marketing Marine Natural Products for Nutraceutical, Pharmaceutical and Cosmeceutical Markets
How to Succeed in Marketing Marine Natural Products for Nutraceutical, Pharmaceutical and Cosmeceutical Markets
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DOI：
10.1007/978-3-319-69075-9_9
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发表时间：
2018-01-01
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影响因子：
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通讯作者：
Vieira, Helena
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文献类型：
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作者：
Calado, Ricardo;Leal, Miguel Costa;Vieira, Helena
海洋生态系统庇护了大量的宏观微生物和微生物，这些微生物已经发展出独特的代谢技能，可以在多样化和恶劣的栖息地生存。这些生存策略通常导致一系列次生代谢物的生物合成，这些代谢物在细胞环境中具有特定的活性和功能。几种代谢物可以为营养品、药品和药妆品市场等提供高价值商业产品的来源。本章概述了这些行业营销海洋天然产品（MNPs）的路径，从发现和开发到最终产品营销。重点是成功进入市场的化合物，特别是成功销售这些产品的营养、制药和药妆公司所采用的方法。分析了每个细分市场的一些主要失败，从而吸取了经验教训，避免了MNP发展中的主要障碍。在MNP计划中面临的主要挑战进行了评估，并在共同产品开发路线的市场漏斗中进行了映射。为了提高目前管道中极具前景的海洋生物活性物质的市场进入成功率，提出了克服这些挑战的建议，并强调了可以应用于新颖和/或正在进行的MNP开发计划的内容。
The marine ecosystem shelters a vast number of macro- and microorganisms that have developed unique metabolic skills to survive in diverse and hostile habitats. These survival strategies often result in the biosynthesis of an array of secondary metabolites with specific activities and functions in the cellular context. Several metabolites can give origin to high-value commercial products for nutraceutical, pharmaceutical and cosmeceutical markets, among others. This chapter outlines those industries’ paths for marketing marine natural products (MNPs), from discovery and development up to final product marketing. Focus is given on compounds that successfully reached the market and, particularly, the approaches employed by the nutraceutical, pharmaceutical and cosmeceutical companies that succeeded in marketing those products. Some key failures in each market segment are analysed, allowing lessons to be learned and key hurdles to be avoided in MNP development. The main challenges faced during MNP programs are assessed and mapped in the market funnel of common product development routes. Suggestions to surpass these challenges are provided, in order to improve market entry success rates of highly promising marine bioactives in current pipelines, highlighting what can be applied to novel and/or ongoing MNP development programs.