Using the repertory grid and laddering technique to determine the user's evaluative model of search engines
Using the repertory grid and laddering technique to determine the user's evaluative model of search engines
复制标题
利用词库网格和阶梯技术确定用户对搜索引擎的评价模型
DOI:
10.1108/00220410710737213
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发表时间:
2007
期刊:
影响因子:
--
通讯作者:
F. Johnson
中科院分区:
文献类型:
--
作者:
S. E. Crudge;F. Johnson
Purpose – The purpose of this research is to explore a method for the determination of users' representations of search engines, formed during their interaction with these systems. Determines the extent to which these elicited “mental models” indicate the system aspects of importance to the user and from this their evaluative view of these tools.Design/methodology/approach – The repertory grid technique is used to elicit a set of constructs that define facets within the mental model of an individual. A related technique of laddering then considers each of the user's constructs to determine the reasons for its importance within the user's mental model.Findings – The model derived from the qualitative data comprises three hierarchical strata and conveys the interrelations between basic system description, evaluative description, and the key evaluations of ease, efficiency, effort and effectiveness. Two additional layers relating to the perceived process and the experience of emotion are also discussed.Resea...