Wearable technologies: The role of usefulness and visibility in smartwatch adoption
Wearable technologies: The role of usefulness and visibility in smartwatch adoption
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DOI：
10.1016/j.chb.2016.07.047
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发表时间：
2016-12-01
影响因子：
9.9
通讯作者：
Lade, Shwetak
中科院分区：
文献类型：
--
作者：
Chuah, Stephanie Hui-Wen;Rauschnabel, Philipp A.;Lade, Shwetak
虽然仍处于扩散的早期阶段，但智能手表代表了最受欢迎的可穿戴设备类型。然而，很少有人知道为什么有些人比其他人更有可能采用智能手表。为了加深对技术采纳行为背后因素的理解，作者在技术接受和社会心理学文献的基础上建立了一个理论模型。实证结果显示，感知有用性和可见性是推动采用意向的重要因素，这表明智能手表代表了一种“时尚”（即，时尚与技术）。这些前因的大小受到个人将智能手表视为技术和/或时尚配件的感知的影响。理论和管理的影响进行了讨论。(C)2016爱思唯尔有限公司版权所有
Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known about why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literatures. Empirical results reveal perceived usefulness and visibility as important factors that drive adoption intention, suggesting that smartwatches represent a type of 'fashnology' (i.e., fashion and technology). The magnitude of these antecedents is influenced by an individual's perception of viewing smartwatches as a technology and/or as a fashion accessory. Theoretical and managerial implications are discussed. (C) 2016 Elsevier Ltd. All rights reserved.