Celebrity advocacy: international and comparative perspectives
Celebrity advocacy: international and comparative perspectives
复制标题
名人倡导：国际和比较视角
DOI：
10.1080/19392397.2015.1087205
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发表时间：
2015
影响因子：
1.5
通讯作者：
Brockington D
中科院分区：
文献类型：
--
作者：
Brockington D
去年夏天，一位记者对我最近发表的一些研究结果提出了质疑，他提出了一个奇怪的说法。我们讨论了名人的吸引力，我认为这种吸引力在英国公众中是有限的。他很难接受。他在给我的信中写道："英国公众有一种永不满足的欲望，想知道关于一流、B级甚至三流名人的一切。“这是一句很不寻常的话。因为这意味着所有的英国人，无论年龄、性别或其他什么，总是不顾一切地想知道任何关于最小的公众人物的事情。这不可能是真的但事实上，它是由一个聪明的观察者说出来的，正如我在其他地方所描述的那样（Brockington 2014），有一种对名人吸引力的强大信念。这种信念远远超出了我们对这种呼吁如何运作以及与谁合作的理解。这一期《名人研究》探讨的一个关键方面是名人在支持有价值的事业中的作用，我称之为“名人的忠诚”。越来越多的人试图更好地理解名人的倡导、慈善事业和对几个学术领域各种问题的支持。现在有几本书长的研究（库珀，2008年;布罗金顿，2009年; 2014年;里奇和庞特，2011年;卡普尔，2012年;惠勒，2013年），编辑后的收藏（Tsaliki等人，2011年）和许多期刊文章（Street 2003，2004，2012，Biccum 2007，Brockington 2008，里奇和庞特2008，Samman等人2009，Yrjölä 2009，2011，Marsh等人2010，Biccum 2011，Repo和Yrjölä 2011，货车den Bulck et al. 2011;惠勒2011，Chouliaraki 2012，Driessens 2013）探索了这一现象的不同方面。本文集是在一个名为“资本主义、民主和名人倡导”的研讨会上发表的近30篇论文中的两篇之一。2012年6月在曼彻斯特举行，探讨名人倡导公益事业的不同方面。[1]对名人宣传的研究证明了一种丰富多样的学术流。本期的文章共同为这一系列工作做出了三个重要贡献。首先，在作者部署的方法的多样性中，我们试图捕捉可以并且需要用于理解名人的不同方面的各种技术。本文作者借鉴了拉康心理学（弗莱彻）、绩效研究（耶萨扬）、发展研究（克里斯蒂安森和里奇）、调查和实验数据的定量分析（我的贡献）、历史研究（利特勒、胡利亚拉斯和齐法基斯）、政治学（布达宾）、个案研究（胡利亚拉斯和齐法基斯;胡德）以及针对特定国家的名人传播解读（克里斯蒂安森和里奇）。第二，这些文章对当前关于名人宣传的辩论做出了贡献。正如我们刚刚看到的，大部分公众讨论都是关于名人宣传是否“有效”;也就是说，它是否提高了意识/资金，或者它只是使名人受益？学术辩论的一个重要部分是首先关注名人宣传的道德对错（例如，见卡普尔、尤约拉和库珀的工作）。我们的立场有些不同。与其问它是否有效（或是否应该），我们不如问名人试图进行的沟通是如何进行的。
A journalist, challenging me on some recently published findings in the summer of last year, made a strange claim. We were discussing the appeal of celebrity and I was suggesting that appeal is limited among the British public. He found that difficult to accept.‘The British public’, he wrote to me,‘[has] an insatiable appetite for knowing everything there is to know about A-, B-, and even C-list celebrities.’This was an extraordinary remark. For it meant that all Britons, regardless of age, gender or anything else, are always desperate to know anything about the most minor public figures. It cannot be true. But the fact that it was uttered by an intelligent observer demonstrates that, as I have described elsewhere (Brockington 2014), there is a powerful belief in the appeal of celebrity. That belief far exceeds our understanding of how that appeal works, and with whom. A key aspect of that, which this issue of Celebrity Studies explores, is the role of celebrity in supporting worthy causes, which I call ‘celebrity advocacy’. There is a growing attempt better to understand celebrity advocacy, philanthropy and support for diverse issues in several academic fields. There are now several book-length studies (Cooper 2008, Brockington 2009, 2014, Richey and Ponte 2011, Kapoor 2012, Wheeler 2013), an edited collection (Tsaliki et al. 2011) and numerous journal articles (Street 2003, 2004, 2012, Biccum 2007, Brockington 2008, Richey and Ponte 2008, Samman et al. 2009, Yrjölä 2009, 2011, Marsh et al. 2010, Biccum 2011, Repo and Yrjölä 2011, Van den Bulck et al. 2011; Wheeler 2011, Chouliaraki 2012, Driessens 2013) exploring different facets of the phenomenon. The present collection is one of two that derive from the presentation of nearly 30 papers at a symposium called ‘Capitalism, Democracy and Celebrity Advocacy’. This was held in Manchester in June 2012 to explore different facets of celebrity advocacy for good causes. 1 Research into celebrity advocacy is proving a rich and varied stream of scholarship. The articles in this issue are united in making three important contributions to this body of work. First, in the diversity of methods the authors deploy we attempt to capture the variety of techniques that can, and need, to be employed in understanding different aspects of celebrity. The authors here draw on Lacanian psychology (Fletcher), performance studies (Yessayan), development studies (Christiansen and Richey), quantitative analyses of survey and experimental data (my contribution), historical studies (Littler; Huliaras and Tzifakis), political science (Budabin), individual case studies (Huliaras and Tzifakis; Hood) and country-specific readings of celebrity communications (Christiansen and Richey). Second, there is the articles’ contribution to current debates about celebrity advocacy. As we have just seen, much of the public discussion is about whether celebrity advocacy ‘works’ or not; that is, does it raise awareness/funds, or does it simply benefit the celebrity? A significant part of the academic debate is pre-occupied with the moral rights and wrongs of celebrity advocacy existing in the first place (see, for example, the work of Kapoor, Yrjölä and Cooper). Our stance is somewhat different. Rather than ask whether it works or not (or whether it should), we ask how does the communication attempted by celebrity
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作者：
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作者：
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DOI：
--
发表时间：
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期刊：
--
影响因子：
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影响因子：
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作者：
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通讯作者：
Riina Yrjölä
DOI：
10.1002/nvsm.339
发表时间：
2009
影响因子：
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作者：
E. Samman;E. M. Auliffe;M. Maclachlan
通讯作者：
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