A Roadmap for Product Architecture Costing

A Roadmap for Product Architecture Costing
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产品架构成本核算路线图

DOI:
10.1007/0-387-29197-0_13
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发表时间:
2006
期刊:
Physics and Chemistry of Glasses
影响因子:
--
通讯作者:
S. Fixson
S. Fixson
中科院分区:
--
文献类型:
--
作者:
S. Fixson

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近年来,许多市场表现出日益增长的需求异质性;它们正在分裂成更多和更小的市场利基。这种发展威胁到许多大规模生产过程的大规模假设。因此,企业面临的困境是,如何以能够与大规模生产的产品竞争的价格提供各种各样的商品。为了应对这些挑战,许多公司已经开始寻找将大规模生产的效率与各种面向客户的产品供应相结合的方法。这些努力的一个主要焦点是产品的基本结构:产品架构。这种发展的例子是索尼的个人音乐播放器(Walkman),它在不同型号中使用通用驱动器(Sanderson和Uzumeri,1995年),使用类似电机的不同电动工具(Meyer和Lehnerd,1997年),PDA(个人数字助理)可以变成MP3播放器、照相机或带有不同附件的电话(Biersdorfer,2001),以及不同型号的通用部件汽车(Carney,2004)。
In recent years many markets have exhibited increasing demand heterogeneity; they are fragmenting into more and smaller market niches. This development threatens the large-scale assumption of many mass production processes. As a result, firms face the dilemma of how to provide a wide variety of goods for prices that can compete with mass produced products. To respond to these challenges, many firms have begun searching for ways to combine the efficiency of mass production with the variety of customer-oriented product offerings. A major focus of these efforts has been the fundamental structure of the product: the product architecture. Examples for this development are Sony’s personal music players (Walkman) that use common drives across different models (Sanderson and Uzumeri, 1995), different power tools that use similar motors (Meyer and Lehnerd, 1997), PDAs (personal digital assistant) that can be turned into an MP3 player, a camera, or a telephone with different attachments (Biersdorfer, 2001), and automobiles with common components across models (Carney, 2004).