Science in culture
Science in culture
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作者：
Josette Chen
亚当·布莱希望人们不要再认为科学家是穿着实验室外套、带着口袋保护装置和冒泡的紫色烧瓶、头发卷曲的男人。作为一本名为《SEED》的超酷新型“科学时装”杂志的创始人和主编，他认为自己的使命是重新定义大众文化中对科学的看法。1999 年，年仅 18 岁的他参加了在布达佩斯举行的联合国教科文组织世界科学会议，这激发了他的灵感。他认为科普媒体（如《科学美国人》和《发现》等媒体所描绘的）与大众文化中科学的演变之间存在差异。他总结道，媒体需要发展。
Adam Bly wants people to stop thinking that scientists are frizzy-haired men in lab coats, with pocket protectors and bubbling purple flasks. As founder and editor-in-chief of a new, ultra-cool'science couture'magazine called SEED, he sees his mission as redefining the way science is seen in popular culture.His inspiration was fired when, at the tender age of 18, he attended the 1999 UNESCO World Conference on Science in Budapest. He perceived there a discrepancy between the popular science media—as portrayed by the likes of Scientific American and Discover—and the evolution of science in popular culture. The media needed to evolve, he concluded.