How Do International Joint Ventures Build Legitimacy Effectively in Emerging Economies? CSR, Political Ties, or Both?
How Do International Joint Ventures Build Legitimacy Effectively in Emerging Economies? CSR, Political Ties, or Both?
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国际合资企业如何在新兴经济体有效建立合法性？
DOI：
10.1007/s11575-019-00382-x
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发表时间：
2019-06-01
影响因子：
4.3
通讯作者：
Li, Julie Juan
中科院分区：
文献类型：
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作者：
Bai, Xuan;Chang, Jeanine;Li, Julie Juan
合法性被认为是影响国际合资企业生存的一个重要因素。然而，实证研究探索国际合资企业战略获得后形成的合法性是稀缺的。本研究考察了国际合资企业在中国成立后如何积累合法性。我们确定了两个非市场战略，即企业社会责任（CSR）和政治关系，并比较它们对获得两种类型的合法性：政治合法性和市场合法性的影响。从中国的高级和中级国际合资企业管理人员获得的数据为企业社会责任和政治关系对国际合资企业合法性建设的直接影响提供了实证支持。令人惊讶的是，我们发现，企业社会责任有更强的影响，获得政治和市场的合法性比政治关系。此外，政治和市场合法性都有助于国际合资企业的业绩。
Legitimacy has been identified as an important factor influencing the survival of international joint ventures (IJVs). Yet empirical studies exploring IJV strategies for gaining post-formation legitimacy are scarce. This study examines how IJVs accumulate legitimacy after their formation in China. We identify two non-market strategies, namely corporate social responsibility (CSR) and political ties, and compare their effects on gaining two types of legitimacy: political legitimacy and market legitimacy. Data obtained from senior and middle IJV managers in China lends empirical support for the direct effects of CSR and political ties on IJV legitimacy-building. Surprisingly, we find that CSR has a stronger effect on gaining both political and market legitimacy than political ties. Furthermore, both political and market legitimacy contribute to IJVs’ performance.