Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
Innovation in the digital economy: a broader view of its scope, antecedents, and consequences
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数字经济创新：更广泛地了解其范围、前因和后果
DOI：
10.1007/s11747-021-00793-z
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发表时间：
2021
影响因子：
18.2
通讯作者：
M. Schreier
中科院分区：
文献类型：
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作者：
Alina Sorescu;M. Schreier
2018年年中，John Hulland找到我们两人，要求我们共同编辑JAMS特刊，主题是“数字经济中的创新：利用技术为客户和公司创造价值”。我们同意这样做，并在今年晚些时候发出了征集文件的呼吁。此外，意大利米兰博科尼大学市场营销系于2019年年中举办了一场关于同一主题的思想领袖会议。会议充满活力，与会者深入参与，会议高度互动。许多作者团队的作品最终出现在这个特殊的问题上，并收到了宝贵的早期反馈。我们感谢Paolo Guenzi、Gabriele Troilo、Gaia Rubera、Francesca Sotgiu和Stefan Worm在组织和执行该活动方面所做的出色工作。总共提交了近五十篇稿件并考虑纳入本特刊。这次会议以及最终纳入本特刊的稿件聚焦了数字经济创新的新形式和焦点。数字经济的概念最早是由唐·泰普斯科特（Don Tapscott）提出的，他在1995年写道：“互联网和万维网正在实现一种基于人类智能网络的新经济。（Tapscott，1995年）。从那时起，人们对数字经济提出了各种各样的定义，大多数都围绕着连通性的概念，最近的定义是超连通性、网络和电子商务。在数字经济中，创新的边界大大拓宽。传统上，创新主要指产品或服务创新，其次是工艺创新。沿着同样的思路，最有学术性的
In mid-2018, John Hulland approached the two of us, asking us to co-edit a JAMS special issue around the general theme of “Innovating in the Digital Economy: Leveraging Technologies to Create Value for Customers and Firms.” We agreed to do so, and a call for papers was issued later in the year. In addition, a Thought Leaders’ Conference on the same topic was hosted by the Department of Marketing of Bocconi University in Milan, Italy, in mid-2019. The conference was vibrant, participants were deeply engaged, and sessions were highly interactive. Many of the author teams whose work ultimately appears in this special issue participated, and received valuable early feedback on their work. Our thanks to Paolo Guenzi, Gabriele Troilo, Gaia Rubera, Francesca Sotgiu, and Stefan Worm for doing such an excellent job with the organization and execution of that event. In total, almost fifty manuscripts were submitted and considered for inclusion in this special issue.The conference, and the manuscripts ultimately included in this special issue, brought into focus the new form and focus of innovation in the digital economy. The concept of digital economy has been first articulated by Don Tapscott, who wrote in 1995 that “the Internet and the World Wide Web are enabling a new economy based on the networking of human intelligence.”(Tapscott, 1995). Since that time, various definitions of the digital economy have been offered, most centered around the idea of connectivity, and most recently hyperconnectivity, networking, and ecommerce. In the digital economy, the boundaries of innovation have significantly broadened. Traditionally, innovation has referred primarily to product or service innovation, and to a lesser extent process innovation. Along the same lines, most scholarly