Publishing, Celebrity, and the Globalisation of Conservative Protestantism
Publishing, Celebrity, and the Globalisation of Conservative Protestantism
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出版、名人和保守新教的全球化
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
Richard Bartholomew
中科院分区：
文献类型：
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作者：
Richard Bartholomew
基督教书店和出版商正在帮助创建一个国际保守的新教运动，汇集了魅力和福音派基督徒。这部分是因为许多保守的新教领袖和教师的力量来自他们的大众吸引力，这可以与名人的情感力量相提并论。这种名人的力量与出版业联系在一起，今天保守的新教中的杰出人士成为基督教出版业的品牌。通过这种品牌，书籍可以更容易地以系列的形式制作，而且书籍通常会精心措辞，以吸引更广泛的读者。品牌系列书籍也被用来连接一个大型教会的成员与他们的牧师，并在国际上推广他们的牧师。
Christian bookshops and publishers are helping to create an international conservative Protestant movement that brings together Charismatic and Evangelical Christians. This is in part because the power of many conservative Protestant leaders and teachers is derived from their popular appeal, which can be compared with the affective power of celebrity. This celebrity power is linked with publishing and today prominent individuals in conservative Protestantism act as brand names for the Christian publishing industry. Through this branding, books can be produced more easily in the form of series and often books are carefully worded to appeal to wider readerships. Branded series of books are also used to connect members of a mega-church to their pastor and to promote their pastor internationally.